Search Engine Optimization

SEO

Improve your websites visibility in search

SEO features

Improve the quality and quantity of traffic.


What Is SEO?

SEO stands for search engine optimisation, which is the practice of improving the quality and quantity of traffic to a website from search engines through organic search results. In simple terms, it’s optimising your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases.

SEO involves several strategies and techniques that help search engines understand the content of your website and determine its relevance to users’ search queries. Some components include keyword research, local and technical SEO and on-page and off-page optimisation.

When someone has a curiosity about anything in the world, they go to Google, and they will search that question. Essentially, what a SEO specialist or professional does is understand what people are searching for in their respective market, in their respective business, and how do they answer that question that allows them to be at the top of the page. 


Google has created this algorithm that allows businesses to compete for that space in the most organic fashion that doesn't get overwritten by paid advertisements and sponsored posts. So the purpose for search engines is to provide an answer to a certain question. It delivers either product and answer information or service that people are curious about and want to have more information about.

SEO Marketing

ORGANIC TRAFFIC


SEO is important because if search engines cannot crawl a website, they may not get found in a search engine like Google. If a search engine algorithm struggles to understand a site's content, it may not display when a potential customer searches for the business products and services. SEO is often about making small modifications to parts of a website. When viewed individually, these changes might seem like minor improvements. But when combined with other optimizations such as off page SEO, the impact can be large. An impact to the website visitor's experience could affect the performance in search results.

Unlike paid advertising, which requires ongoing investment, SEO marketing focuses on organic search results, which can continue to drive traffic to a website even after the initial optimisation efforts have been completed.

SEO Information Architecture


From a user's perspective, the webpage should be easy to use. Think about your own experiences on a website. Have you ever been on a website and found it difficult to navigate? Or maybe just plain confusing? With good site organization, that shouldn't happen. There are a few reasons to plan out a website structure. The first is added assist the search engine crawlers. The second way crawlers discover webpages, and that is through a sitemaps. Remember the URL is the address of a webpage. It's a best practice to have clear URLs. Website visitors may be intimidated by extremely long encrypted URLs that contain few recognizable words. Additionally, remember that a URL may be displayed in some form in a Google search result near the document title. Potential customers may read it before actually deciding to click on the search result. A third reason to plan out a website structure is for the improved user experience. If a user has trouble navigating a website, it's likely that they'll leave. This increases your bounce rate. Remember, a bounce is a percent of visitors that view one page and then leave the site. High bounce rate means that even when users come to your website from search, they tend to leave without converting into customers.

Information architecture 

IA

The planning & design of content and its function, organization & structure on a website. 


Tailored specifically to the goals for your websites structure and navigation, contact us for more information.

• IMPROVE YOUR SEARCH RANK • INCREASE ORGANIC TRAFFIC • RANK FOR MORE KEYWORDS

SEO OFF PAGE

Real traffic through SEO strategies.  $1819 a month 


What is SEO Off page?

The primary way the Google crawlers discover a new or updated webpage is through links from other pages. If you create a page that has no links to it, it could take longer for Google crawlers to discover it. Remember, the primary way the Google crawlers discover a new or updated webpage is through links from other pages. If you create a page that has no links to it, it could take longer for Google crawlers to discover it.


How it works?


Your SEO plan is charged per month. You can change your subscription at anytime. After payment, you will be asked for your email address, website, the keywords you want to appear for in search any any other details that you think we we should know. We will research your website, business competitors, and confirm your current SEO metrics. Next we will get clear on your goals. For instance, would you like to get more sales, More emails? Or phone calls? The type of SEO work we do depends on you goals. It's important to get clear on these goals. Our pre-work is done for two groups: the company or organization requesting the SEO, and the potential website visitors. This gives us a starting point which we will use to measure your SEO progress each month in our email reports. For Information Architecture we will tailor specific goals for your websites structure and navigation. 


Metrics


We love results and clearly seeing the progress our clients are making online. It can be difficult for a client to see our understand SEO work that is being done. To make SEO clear, we measure our work through data. This allows you to clearly see the improvements in SEO metrics to your website. Your monthly email reports will include easy to read dashboards about:



Have questions?

Don't be shy, contact us, we are happy to answer any of your questions about SEO, paid traffic or other services you may need.

Also, if your site has highly complex needs or has a high level of customization and support, please contact us for a quote.