Pay Per Click Campaigns
GOOGLE ADS
Fully optimized google ads with conversion tracking.
Why use Google Ads?
It's crucial for small businesses to balance their traffic acquisition efforts with other marketing strategies to ensure sustainable growth and ROI.
RRP FORMULA CASE STUDY
Past performance is not indicative of future results.
GOOGLE ADS CREATIVES
Google recommends for each Performance Max campaign:
20 images,
5 logos
3 videos
Let us create images and logos for your ads.
We can handle the entire campaign management or work with you to develop high-quality ad creatives that stand out.
Contact us to discuss your budget and needs,
Let us ensure your campaigns are launched with rich visuals and optimized for success.
RRP Formula: Google Ads Case Study
Performance Max Campaign • 97% Optimization score • Daily Ad Management
The ad creatives were continuously refined and adjusted based on Google's AI-driven recommendations (see ad creative in the carousel above). Using insights provided by Gemini, the ads were meticulously optimized for relevance and engagement. Variations in visuals, messaging, and call-to-action elements were tailored to resonate with different audience segments. By leveraging Google's data-driven suggestions, the campaign ensured that each ad creative hit the mark, leading to improved performance and higher conversion rates.
Google Ads
Pay Per Click Campaigns
Generating acquisitions including sales, leads and enquiries can eat into your advertising budget if not carefully planned. The good news is Pay Per Click campaigns are flexible and can be applied to any lead generation exercise without incurring so much in terms of costs. Using a fixed Cost Per Acquisition (CPA) model, you can run a successful self-financing campaign. Our team has a deeper understanding of the metrics used in PPC campaigns and how they relate to one another. Our campaign management platform helps us to plan and manage PPC campaigns for our clients on a day-to-day basis.
Process Driven Campaign Optimization
Large scale production and advertisement is often associated with economies of scale. However, in PPC campaigns, the opposite is true; the more acquisitions you need, the more the amount you need to pay for every single acquisition.
Optimizing to a CPA
The best way to approach CPA campaigns is through an analysis of the CPA curve. Knowing the metrics that define the CPA curve and how they relate one to another, you can easily manipulate it in a bid to optimize your campaign performance. There are those metrics you can directly affect in order to enhance your CPA campaigns.
Impressions – For marketers who want to quantify and validate their display investment, Ad viewability is very important. An impression means the user has performed the required action such as viewing or clicking the creative. If your company pays for ad space on a CPM basis, taking viewability into account as you measure your impressions is critical.
Click Through Rate – Enhanced Click Through Rate (CTR) is an important metric in campaign performance because it creates a relatively higher quality score which in turn reduces the cost per click overtime. Higher CTRs also indicate a higher degree of campaign targeting meaning your budget is not wasted on non-targeted clicks. By leveraging on Click Through Rates, you can easily outrank your competition.
Average Cost Per Click – This is simply defined as the average amount chargeable for a click on your ad. To arrive at this metric, you should divide the total cost of your clicks by the number of clicks. For instance, of your advertisement receives only 2 clicks where one cost $0.20 and the other costs $0.60, your average cost per click will be $0.40. Average CPC is usually based on your actual CPCs.
Conversion – Enhancing your conversion rates is critical in any promotional campaign including PPC. The higher the conversion rate, the higher the sales volume and revenue. Instead of spending lots of money in advertising, you should capitalize on the following techniques to boost your conversion: A/B testing, creation of a clear and compelling value proposition and setting up of a sales funnel.
Click Ads VS Google Ads
When you start up a campaign in Click Ads, you will be asked to provide a daily budget and pay in advance. If you're just starting out, it's best to give each webpage or URL its own separate budget. Your existing promotional pages or social media content can be used to reach customers. The daily budget you set does not mean Click Ads will spend that exact amount each day. You’re giving Click Ad Agency a rough idea of what you’d like your daily spend to average out to at the end of the week—your budget is never exceeded and traffic is manually adjusted to meet your budget on a given day. Clarity and transparency of pricing to our ongoing customers is our priority.
With a Google Ads campaign there are recommended daily budgets. There is a shared budget feature, but if you're just starting out, it's best to give each campaign its own separate budget. But the daily budget you set does not mean Google will spend that exact amount each day. You’re giving Google a rough idea of what you’d like your daily spend to average out to at the end of the month—meaning it could exceed or fall short of that amount on any given day. Goggle ads are charged at the end of the month with estimates of of the final charge updated daily. Specific creatives are also needed for Google Ads. Banners, videos, ad copy and research are charged at an additional fee. As an ad agency we will ask you for your ads budget and charge a fee to set up and manage the Google ads campaign.