Digital Marketing Manager
Digital Strategy:
Develop and implement comprehensive digital marketing strategies aligned with overall marketing and business objectives. Stay informed on industry trends, emerging technologies, and evolving digital platforms.
Campaign Management:
Design, launch, and optimize digital marketing campaigns across multiple channels, including social media, email, content marketing, and paid advertising. Monitor and assess campaign performance, applying data-driven adjustments to enhance effectiveness.
Content Creation:
Oversee the creation of engaging and persuasive content for various digital platforms, ensuring consistency with the brand’s voice and messaging. Collaborate with the content team to produce multimedia assets, such as graphics, videos, and infographics.
SEO and SEM:
Develop and implement SEO strategies to improve website visibility and search engine rankings. Manage and refine SEM campaigns to attract targeted traffic and drive conversions.
Analytics and Reporting:
Utilize analytics tools to track and analyze key performance metrics, providing actionable insights and strategies for continuous improvement. Prepare regular reports to demonstrate the impact of digital marketing efforts on business goals.
Budget Management:
Manage digital marketing budgets effectively, allocating resources to the most impactful campaigns and initiatives.
Qualifications:
Proven experience in a Digital Marketing Manager role or similar position.
In-depth knowledge of digital marketing channels, strategies, and best practices.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication and project management abilities.
Proficiency with marketing automation tools and CRM systems.
Education and Experience:
Bachelor’s degree in Marketing, Business, or a related field is preferred.
A minimum of 3 years of experience in digital marketing.